Innovation Management and New Product Development
Publisher: Harlow : Pearson Education Limited, 2021Edition: 7th edDescription: xxi, 546 pages : illustrations, maps ; 25 cmISBN: 9781292251523 :Subject(s): Technological innovations | Business innovation | Product development | Management and Business StudiesOnline resources: Click here to access online Also issued online.Summary: "It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"--| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | HF5415.153 TRO (Browse shelf(Opens below)) | Available | 193804 | |
| EBOOK | CAFRE Loughry Library ONLINE | EBOOK (Browse shelf(Opens below)) | Available | 193763 |
Includes bibliographical references and index.
"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"--
Also issued online.
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