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Retail marketing communication and the consumer behaviour of selected generations
Publication details: Oxford : Peter Lang, 2022Description: 192pISBN: 9781800798557Subject(s): Retail trade | Retail marketing | Consumer behaviourLOC classification: HF5429
Contents:
Retail as a Part of the Internal Market – Marketing Communication in the Retail Sector – Consumer Behaviour of Different Generations in the Retail Sector – Marketing Communication and Consumer Behaviour of Selected Generations – Prediction Model of Generations’ Tendencies to Realise a Purchase in Relation to Retail Marketing Communication.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | HF5429 KUS (Browse shelf(Opens below)) | Available | 193745 |
Retail as a Part of the Internal Market – Marketing Communication in the Retail Sector – Consumer Behaviour of Different Generations in the Retail Sector – Marketing Communication and Consumer Behaviour of Selected Generations – Prediction Model of Generations’ Tendencies to Realise a Purchase in Relation to Retail Marketing Communication.
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