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Why customers do what they they do: who they are, why they buy, and how you can anticipate their every move
Publication details: McGraw-Hill, 2006Description: 184pISBN: 0071460365Subject(s): Consumer behaviour | Brand marketing | Marketing strategiesLOC classification: HF5415.5| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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| Book - Standard loan | CAFRE Loughry Library | HF5415.5 COH (Browse shelf(Opens below)) | 1 | Available | 190095 |
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| HF5415.5 BRO Strategic customer care | HF5415.5 BRO Strategic customer care | HF5415.5 CAR/REF Mastering customer relations | HF5415.5 COH Why customers do what they they do: who they are, why they buy, and how you can anticipate their every move | HF5415.5 DOO Understanding and managing customers | HF5415.5 DOO Understanding and managing customers | HF5415.5 FOG Customer service delivery : Research and best practices |
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