Conjoint measurement, methods and applications
Publication details: Springer-Verlag, 2003Edition: 3rd edISBN: 3540404791Subject(s): Market research | Product developmentLOC classification: QA276Summary: Conjoint analysis as an instrument of market research practice, A. Gustafsson, A. Herrmann, F. Huber; easurement of price effects with conjoint analysis - separating informational and allocative effects of price, V. Rao, H. Sattler; developing busine| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | QA276 GUS (Browse shelf(Opens below)) | 1 | Available | 164057 |
The volume covers contemporary developments in conjoint analysis. Leading scientists present theory and applications of this technique. Various models, techniques, and applications are discussed including normative models that maximize return and ext
Conjoint analysis as an instrument of market research practice, A. Gustafsson, A. Herrmann, F. Huber; easurement of price effects with conjoint analysis - separating informational and allocative effects of price, V. Rao, H. Sattler; developing busine
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