Marketing: the retro revolution
Language: English Publication details: London : Sage Publications Inc., 2001Description: 262pISBN: 0761968504Subject(s): MarketingDDC classification: 658.8 Summary: This volume explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Stephen Brown explains why the opposite is the case.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | ||||||||||||||||||
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CAFRE Enniskillen Library
Opening hours
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658.8 BRO (Browse shelf (Opens below)) | 1 | Available | 176488 |
ILM Module D3.6
This volume explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Stephen Brown explains why the opposite is the case.
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