Marketing: the retro revolution (Record no. 66996)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00943cam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | u2085 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2001 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761968504 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Stephen |
| 245 0# - TITLE STATEMENT | |
| Title | Marketing: the retro revolution |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Sage Publications Inc., |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 262p. |
| 500 ## - GENERAL NOTE | |
| General note | ILM Module D3.6 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This volume explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Stephen Brown explains why the opposite is the case. |
| 365 ## - TRADE PRICE | |
| Price type code | £19.99 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loans | CAFRE Enniskillen Library | CAFRE Enniskillen Library | Shelf 29 | 22/09/2010 | 658.8 BRO | 176488 | 13/01/2011 | 29/10/2010 | 1 | 02/11/2021 | Book - Standard loan |