The digital marketing handbook : deliver powerful digital campaigns

Includes bibliographical references and index.

"Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing and is an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google and Amazon. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analysing your results to maximize performance. Written by a recognized industry expert with over 20 years' experience, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering managing affiliates and partnerships to deliver highly targeted leads and providing customer service that delivers high review scores and builds loyalty, it is accompanied by online presentation slides and interactive tools and templates to be used in practice. It is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns"--