The business plan

Publication details: Bristol: Classroom Video, 2009Description: DVD of 27 minsSubject(s): Business planning | Marketing plans | Operational plans | Financial planningLOC classification: HF5351Summary: A business plan is one of the most useful management tools the small business owner can use. It maps out what a business needs to do in a systematic and logical way. In this programme we discuss the importance of a well constructed business plan, visiting the three main components: the operations plan, the marketing plan, and the financial plan. Speaking to two successful small business owners, we discuss how they constantly refer to their business plan, and the role it played in their business success. A brilliant overview of this essential business tool.
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A business plan is one of the most useful management tools the small business owner can use. It maps out what a business needs to do in a systematic and logical way. In this programme we discuss the importance of a well constructed business plan, visiting the three main components: the operations plan, the marketing plan, and the financial plan. Speaking to two successful small business owners, we discuss how they constantly refer to their business plan, and the role it played in their business success. A brilliant overview of this essential business tool.

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