International marketing strategy: analysis, development and implementation
Doole, Isobel Lowe, Robin Kenyon, Alexandra
International marketing strategy: analysis, development and implementation - 7th ed. - Andover: Cengage Learning, 2016 - 465p.
9781473723702
Marketing
Brands
Communication
Competition
Culture
Direct marketing
Exporting
Sourcing
Product development
Pricing
HF1416
International marketing strategy: analysis, development and implementation - 7th ed. - Andover: Cengage Learning, 2016 - 465p.
9781473723702
Marketing
Brands
Communication
Competition
Culture
Direct marketing
Exporting
Sourcing
Product development
Pricing
HF1416