International marketing strategy: (Record no. 130432)
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000 -LEADER | |
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fixed length control field | 00855cam a2200301 4500 |
001 - CONTROL NUMBER | |
control field | u139229 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 000000n2016 000 0 eng u |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781473723702 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF1416 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Doole, Isobel |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lowe, Robin |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kenyon, Alexandra |
245 1# - TITLE STATEMENT | |
Title | International marketing strategy: |
Remainder of title | analysis, development and implementation |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Andover: |
Name of publisher, distributor, etc | Cengage Learning, |
Date of publication, distribution, etc | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 465p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brands |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Competition |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Culture |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Direct marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Exporting |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sourcing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Product development |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Pricing |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 11/08/2016 | 8 | HF1416 DOO | 192730 | 07/03/2023 | 02/03/2023 | 1 | 02/11/2021 | Book - Standard loan | |
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 11/08/2016 | 6 | HF1416 DOO | 192731 | 09/01/2017 | 14/12/2016 | 2 | 02/11/2021 | Book - Standard loan | |
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 11/08/2016 | 9 | HF1416 DOO | 192732 | 17/05/2017 | 21/04/2017 | 3 | 02/11/2021 | Book - Standard loan | |
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 11/08/2016 | 6 | HF1416 DOO | 192733 | 23/01/2017 | 15/12/2016 | 4 | 02/11/2021 | Book - Standard loan | |
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 11/08/2016 | 8 | HF1416 DOO | 192734 | 18/05/2023 | 04/05/2023 | 5 | 02/11/2021 | Book - Standard loan |