International marketing strategy: (Record no. 130432)

MARC details
000 -LEADER
fixed length control field 00855cam a2200301 4500
001 - CONTROL NUMBER
control field u139229
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000000n2016 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473723702
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doole, Isobel
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lowe, Robin
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kenyon, Alexandra
245 1# - TITLE STATEMENT
Title International marketing strategy:
Remainder of title analysis, development and implementation
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Andover:
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 465p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competition
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Culture
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Exporting
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sourcing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product development
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 11/08/2016 8 HF1416 DOO 192730 07/03/2023 02/03/2023 1 02/11/2021 Book - Standard loan
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 11/08/2016 6 HF1416 DOO 192731 09/01/2017 14/12/2016 2 02/11/2021 Book - Standard loan
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 11/08/2016 9 HF1416 DOO 192732 17/05/2017 21/04/2017 3 02/11/2021 Book - Standard loan
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 11/08/2016 6 HF1416 DOO 192733 23/01/2017 15/12/2016 4 02/11/2021 Book - Standard loan
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 11/08/2016 8 HF1416 DOO 192734 18/05/2023 04/05/2023 5 02/11/2021 Book - Standard loan

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