International marketing strategy: analysis, development and implementation
Doole, Isobel Lowe, Robin
International marketing strategy: analysis, development and implementation - 6th ed. - Andover: Cengage Learning, 2012 - 440p.
9781408044070
Marketing
Brands
Communication
Competition
Culture
Direct marketing
Exporting
Sourcing
Product development
Pricing
HF1416
International marketing strategy: analysis, development and implementation - 6th ed. - Andover: Cengage Learning, 2012 - 440p.
9781408044070
Marketing
Brands
Communication
Competition
Culture
Direct marketing
Exporting
Sourcing
Product development
Pricing
HF1416