International marketing strategy: (Record no. 118035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813cam a2200289 4500 |
| 001 - CONTROL NUMBER | |
| control field | u131109 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000000n2012 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408044070 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doole, Isobel |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lowe, Robin |
| 245 1# - TITLE STATEMENT | |
| Title | International marketing strategy: |
| Remainder of title | analysis, development and implementation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Andover: |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 440p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Competition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Culture |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Exporting |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sourcing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pricing |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 07/01/2014 | 17 | HF1416 DOO | 199545 | 13/06/2017 | 03/04/2017 | 1 | 02/11/2021 | Book - Standard loan | |
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 07/01/2014 | 13 | HF1416 DOO | 199546 | 17/01/2017 | 23/12/2016 | 2 | 02/11/2021 | Book - Standard loan | |
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 07/01/2014 | 14 | HF1416 DOO | 199547 | 09/01/2017 | 06/12/2016 | 3 | 02/11/2021 | Book - Standard loan | |
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 07/01/2014 | 16 | HF1416 DOO | 199548 | 01/02/2017 | 17/01/2017 | 4 | 02/11/2021 | Book - Standard loan | |
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 07/01/2014 | 20 | HF1416 DOO | 199549 | 24/01/2017 | 23/01/2017 | 5 | 02/11/2021 | Book - Standard loan | |
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 07/01/2014 | HF1416 DOO | 199550 | 02/11/2021 | 6 | 02/11/2021 | REFERENCE |