Waking the giant: revitalising the mature brand
Publication details: Milton, Qld.: Wiley, 2009Description: 222pISBN: 9781742169521Subject(s): Brand marketing | Brands | Brand names | Business strategies | AdvertisingLOC classification: HF5415Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Loughry Library | HF5415 STE (Browse shelf(Opens below)) | 1 | Available | 192215 |
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