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Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

Marketing accountability: how to measure marketing effectiveness by
Publication details: London: Kogan Page, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MCD.

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