Image from Amazon.com
Clicks, bricks and brands: the marriage of online and offline business
Publication details: Kogan Page, 2001ISBN: 0749434902Subject(s): e-Commerce | Businesses, commerce, markets, trade - general | Retailing | Electronic commerce | Brand names | Brand marketingLOC classification: HF5429| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | HF5429 LIN (Browse shelf(Opens below)) | 1 | Available | 154430 | |
| Book - Standard loan | CAFRE Loughry Library | HF5429 LIN (Browse shelf(Opens below)) | 2 | Available | 154426 | |
| Book - Standard loan | CAFRE Loughry Library | HF5429 LIN (Browse shelf(Opens below)) | 3 | Available | 154422 | |
| Book - Standard loan | CAFRE Loughry Library | HF5429 LIN (Browse shelf(Opens below)) | 4 | Available | 154418 |
Featuring a mix of theory, case study, and practical advice, this text provides retailers and dot.com companies with a clear picture of how to make successful the marriage of traditional offline retailing with the new world of e-tailers.
There are no comments on this title.