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Successful market reserach in a week
Language: English Publication details: London: Hodder & Stoughton, 1992Description: 96pISBN: 0340574666Subject(s): Marketing | Surveys | Presentations | BusinessDDC classification: 658.404 Summary: Provides a practical guide to market research covering seven stages: types of market research, methodology, sampling methods I, secondary sources, sampling methods II, primary sources, questionnaires, other considerations, and presenting market research reports.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Greenmount Library | 658.404 HOU (Browse shelf(Opens below)) | 1 | Available | 146345 |
Provides a practical guide to market research covering seven stages: types of market research, methodology, sampling methods I, secondary sources, sampling methods II, primary sources, questionnaires, other considerations, and presenting market research reports.
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