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Up close and personal: customer relationship marketing @ work by
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

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Marketing revolution: the radical new approach to transforming the business, the brand and the bottom line by
Publication details: London: Kogan Page, 2007
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

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