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Marketing essentials

by Dibb, Sally | Simkin, Lyndon.

Publication details: Australia: Cengage Learning, 2009Availability: Items available for loan: CAFRE Enniskillen Library (2) . Location(s): Call number: 658.8 DIB.

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Marketing concepts and strategies

by Dibb, Sally | Simkin, Lyndon | Pride, William M | Ferrell, O. C.

Edition: 8th ed.Publication details: Andover: Cengage Learning, 2019Availability: Items available for loan: CAFRE Loughry Library (1) , CAFRE Greenmount Library (1) . Location(s): Call number: HF5415 DIB, Call number: 658.8 DIB.

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