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Retail and channel marketing
Publisher: Cheltenham : Edward Elgar, 2020Edition: 2nd edDescription: xviii, 254 pages : illustrations ; 26 cmISBN: 9781789903676Subject(s): Retail trade | Retailing | Retail marketingLOC classification: HF5429
Contents:
Part I Retailing -- 1 The retail sector -- 2 Retail marketing -- 3 Retail innovation -- 4 Retail branding -- 5 A brief history of retailing -- Part II Channel Management -- 6 Channel design -- 7 Channel marketing -- 8 E-tailing -- 9 Multi- and omni-channel management -- Bibliography -- Glossary -- Index.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | HF5429 CAS (Browse shelf(Opens below)) | Available | 193744 |
Includes bibliographical references (pages 220-226) and index.
Part I Retailing -- 1 The retail sector -- 2 Retail marketing -- 3 Retail innovation -- 4 Retail branding -- 5 A brief history of retailing -- Part II Channel Management -- 6 Channel design -- 7 Channel marketing -- 8 E-tailing -- 9 Multi- and omni-channel management -- Bibliography -- Glossary -- Index.
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