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Marketing and entrepreneurship in SME's: An Innovative approach

By: Carson, David | Cromie, Stan | McGowan, Pauric | Hill, JimmyLanguage: English Publication details: Hemel Hempstead : Prentice-Hall, 1995Description: 296pISBN: 0131509705Subject(s): Marketing | Marketing | Small businessesDDC classification: 658.8
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