Principles of retailing
Publication details: Boston: Butterworth-Heinemann, 2003ISBN: 0750647035Subject(s): Retail trade | Retail trades + marketing | Retail marketing | Retail logistics | Retail sales | Electronic commerce | Supply chain managementLOC classification: HF5429Summary: The retail environment; Theories of retail change; Retail strategy; The development of retail marketing; Retail buying in the 21st century; Retail logistics; Adding value through customer service; retail selling; Retail security; Merchandising in ret| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | HF5429 FER (Browse shelf(Opens below)) | 1 | Available | 164610 | |
| Book - Standard loan | CAFRE Loughry Library | HF5429 FER (Browse shelf(Opens below)) | 3 | Available | 164614 | |
| Book - Standard loan | CAFRE Loughry Library | HF5429 FER (Browse shelf(Opens below)) | 4 | Available | 164680 | |
| Book - Standard loan | CAFRE Loughry Library | HF5429 FER (Browse shelf(Opens below)) | 5 | Available | 164684 |
Covers the core aspects of modern retail management and operations in a fast-moving, competitive sector. The authors take an international approach, reflecting the increasingly global nature of the field, and address the serious issues created by the
The retail environment; Theories of retail change; Retail strategy; The development of retail marketing; Retail buying in the 21st century; Retail logistics; Adding value through customer service; retail selling; Retail security; Merchandising in ret
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