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Dictionary of marketing
Publication details: Teddington: Peter Collin, 1996Edition: 2nd edISBN: 0948549734Subject(s): Marketing | Business dictionariesDDC classification: 658.803 Summary: A dictionary of the basic vocabulary used in the field of marketing of goods and services. It covers such topics as presentation, market research, packaging and publicity. There are 4000 main words listed, and many comments of an encyclopaedic nature are provided.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Greenmount Library | 658.803 DIC (Browse shelf(Opens below)) | 1 | Available | 140995 |
A dictionary of the basic vocabulary used in the field of marketing of goods and services. It covers such topics as presentation, market research, packaging and publicity. There are 4000 main words listed, and many comments of an encyclopaedic nature are provided.
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