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Behavioural studies for marketing and business
Publication details: Cheltenham : Stanley Thornes, 1989ISBN: 0748710590Subject(s): Marketing | Retail trades + marketing | Psychology | Business managementDDC classification: 658.80019 LOC classification: BF199Summary: A comprehensive introduction to behavioural studies that explains psychological theory and its implications for business people.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Greenmount Library | 658.80019 SPO (Browse shelf(Opens below)) | 1 | Available | 146280 |
A comprehensive introduction to behavioural studies that explains psychological theory and its implications for business people.
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