The nursery and garden centre marketing manual
Publication details: Auckland : The Reference Publishing Company, 1994Edition: 2nd edSubject(s): Horticulture industry | Retail trades + marketing | Garden centres | Retail marketingDDC classification: 658.8096359 Summary: From the Nursery and Garden Centre Manual you will learn how to understand the marketplace, product mixes that work, how to cope with industry and customer changes, why customer service is a real key to retail success, how increasing the average sale will revolutionise your business, why customers buy and how your merchandising and layout could be costing you thousands of dollars, step by step principles of how to build effective displays, why traditional advertising doesn't work and how directional marketing is the tool of the 90's and how you can successfully target your customers to increase your profits.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Greenmount Library | 658.8096359 STA (Browse shelf(Opens below)) | 1 | Available | 146317 | |
| Book - Standard loan | CAFRE Greenmount Library Reference | 658.8096359 STA/REF (Browse shelf(Opens below)) | 1 | Available | 140997 | |
| Book - Standard loan | CAFRE Greenmount Library | 658.8096359 STA (Browse shelf(Opens below)) | 2 | Available | 146318 |
From the Nursery and Garden Centre Manual you will learn how to understand the marketplace, product mixes that work, how to cope with industry and customer changes, why customer service is a real key to retail success, how increasing the average sale will revolutionise your business, why customers buy and how your merchandising and layout could be costing you thousands of dollars, step by step principles of how to build effective displays, why traditional advertising doesn't work and how directional marketing is the tool of the 90's and how you can successfully target your customers to increase your profits.
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