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The marketing plan - a pictorial guide for managers

By: McDonald, Malcolm | Morris, PeterPublication details: Oxford : Butterworth-Heinemann, 1987ISBN: 0750606789Subject(s): MarketingDDC classification: 658.802 Summary: Marketing planning still remains one of the great unconquered challenges for businesses everywhere. This guide aims to improve awareness of marketing planning in its broadest context.
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Enniskillen Library Shelf 29 658.802 MAC (Browse shelf(Opens below)) 1 Available 174098
Book - Standard loan CAFRE Enniskillen Library Shelf 29 658.802 MAC (Browse shelf(Opens below)) 2 Available 174099
Book - Standard loan CAFRE Greenmount Library 658.802 MCD (Browse shelf(Opens below)) 1 Available 127843
Book - Standard loan CAFRE Greenmount Library 658.802 MCD (Browse shelf(Opens below)) 2 Available 127844

Marketing planning still remains one of the great unconquered challenges for businesses everywhere. This guide aims to improve awareness of marketing planning in its broadest context.

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