Understanding strategic analysis : a simple guide to choosing, developing and implementing business strategy

"Understanding Strategic Analysis is a concise and practical guide for organisational strategic analysis, strategy development, decision-making and implementation. The book takes the reader step-by-step through the background to strategic management and the process of developing a new strategy. It considers how to assess the strategic capabilities and context of the organisation, how to identify and choose between the various strategic options, and how to successfully implement the change in strategy. Mini-case studies and reflective questions provide stimulus for class discussion, whilst chapter objectives and summaries structure and reinforce learning. The final chapter sets out a complete worked example to illustrate the process as a whole. Refreshing and concise, this text provides valuable and practical reading for postgraduate, MBA and Executive Education students of Strategic Management, as well as practicing managers in organisations of all sizes. Online resources include a short Instructor's Manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"--