Connected marketing: (Record no. 97411)
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000 -LEADER | |
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fixed length control field | 00824cam a2200277 4500 |
001 - CONTROL NUMBER | |
control field | u95903 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 000000n2006 000 0 eng u |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780750666343 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kirby, Justin, |
Relator term | editor |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Marsden, Paul |
245 1# - TITLE STATEMENT | |
Title | Connected marketing: |
Remainder of title | the viral, buzz and word of mouth |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London: |
Name of publisher, distributor, etc | Butterworth-Heinemann, |
Date of publication, distribution, etc | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 282p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing plans |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing strategies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing techniques |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brands |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Innovation |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Public opinion |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Public relations |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 15/11/2007 | 6 | HF5415 KIR | 190579 | 14/08/2019 | 29/07/2019 | 1 | 02/11/2021 | Book - Standard loan | |
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 15/11/2007 | 2 | HF5415 KIR | 190578 | 10/11/2016 | 08/11/2016 | 2 | 02/11/2021 | Book - Standard loan |