Connected marketing: (Record no. 97411)

MARC details
000 -LEADER
fixed length control field 00824cam a2200277 4500
001 - CONTROL NUMBER
control field u95903
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000000n2006 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750666343
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kirby, Justin,
Relator term editor
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Marsden, Paul
245 1# - TITLE STATEMENT
Title Connected marketing:
Remainder of title the viral, buzz and word of mouth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London:
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 282p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing plans
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing techniques
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Innovation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public opinion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 15/11/2007 6 HF5415 KIR 190579 14/08/2019 29/07/2019 1 02/11/2021 Book - Standard loan
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 15/11/2007 2 HF5415 KIR 190578 10/11/2016 08/11/2016 2 02/11/2021 Book - Standard loan

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