International marketing strategy 2003 - 2004 (Record no. 86922)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field u69698
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750659645
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Carter, Steve
245 ## - TITLE STATEMENT
Title International marketing strategy 2003 - 2004
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 2003
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title CIM Postgraduate Diploma in Marketing
500 ## - GENERAL NOTE
General note Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes acce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer care
520 ## - SUMMARY, ETC.
Summary, etc The importance of international marketing; customers; the search for information; planning for international marketing; globalization; managing international marketing; managing the international mix; international people and processing; operational
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Businesses, commerce, markets, trade - general
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 02/03/2006 1 HF5415 CAR - STORE PBX 155060 23/10/2003 1 02/11/2021 Book - Standard loan

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