International marketing strategy 2003 - 2004 (Record no. 86922)
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000 -LEADER | |
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fixed length control field | 01165cam a2200229 4500 |
001 - CONTROL NUMBER | |
control field | u69698 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211102s2003 000 0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0750659645 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Carter, Steve |
245 ## - TITLE STATEMENT | |
Title | International marketing strategy 2003 - 2004 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Butterworth-Heinemann, |
Date of publication, distribution, etc | 2003 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | CIM Postgraduate Diploma in Marketing |
500 ## - GENERAL NOTE | |
General note | Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes acce |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | International marketing strategies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing strategies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer care |
520 ## - SUMMARY, ETC. | |
Summary, etc | The importance of international marketing; customers; the search for information; planning for international marketing; globalization; managing international marketing; managing the international mix; international people and processing; operational |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM | |
Focus term | Businesses, commerce, markets, trade - general |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 02/03/2006 | 1 | HF5415 CAR - STORE PBX | 155060 | 23/10/2003 | 1 | 02/11/2021 | Book - Standard loan |