Marketing operations: part a and b (Record no. 85663)

MARC details
000 -LEADER
fixed length control field 00639cam a2200217 4500
001 - CONTROL NUMBER
control field u67122
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211102s2002 000 0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing
245 ## - TITLE STATEMENT
Title Marketing operations: part a and b
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc RRC BusinessTraining,
Date of publication, distribution, etc 2002
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing audit
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotional techniques
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market operations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Operations management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Retail trades + marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 02/03/2006 1 HF5415 CIM/REF 164083 16/01/2003 1 02/11/2021 REFERENCE

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