Marketing fundamentals (Record no. 82948)
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000 -LEADER | |
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fixed length control field | 00699cam a2200241 4500 |
001 - CONTROL NUMBER | |
control field | u61685 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211102s1994 000 0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0750619988 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lancaster, Geoff |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Withey, Frank |
110 ## - MAIN ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing |
245 ## - TITLE STATEMENT | |
Title | Marketing fundamentals |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Oxford : |
Name of publisher, distributor, etc | Butterworth-Heinemann, |
Date of publication, distribution, etc | 1994 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Product development |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Retail prices |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Wholesale price index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer care |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer service |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM | |
Focus term | Retail trades + marketing |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loans | CAFRE Greenmount Library | CAFRE Greenmount Library | 02/03/2006 | 2 | 658.8 LAN | 146230 | 05/12/2008 | 28/11/2008 | 1 | 02/11/2021 | Book - Standard loan |