Principles of marketing (Record no. 68797)

MARC details
000 -LEADER
fixed length control field 01446cam a2200493 4500
001 - CONTROL NUMBER
control field u15319
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211102s2000 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273684566
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wong, Veronica
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Saunders, John
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
245 0# - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 4th International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Financial Times Prentice Hall,
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 954p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic plans
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing plans
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertisements
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing techniques
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retail marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Wholesale marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market competition
365 ## - TRADE PRICE
Price type code £39.99
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Retail trades + marketing
657 ## - INDEX TERM--FUNCTION
Function Marketing
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 28/09/2006 4 HF5415 KOT 164587 13/05/2008 12/05/2008 1 02/11/2021 REFERENCE
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 02/03/2006 61 HF5415 KOT 164591 10/02/2016 10/12/2015 2 02/11/2021 Book - Standard loan
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 17/10/2006 41 HF5415 KOT 190368 17/11/2016 27/09/2016 3 02/11/2021 Book - Standard loan
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 17/10/2006 29 HF5415 KOT 190364 10/11/2016 27/10/2016 4 02/11/2021 Book - Standard loan
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 17/10/2006 55 HF5415 KOT 190360 11/05/2017 24/04/2017 5 02/11/2021 Book - Standard loan
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 17/10/2006 48 HF5415 KOT 190320 08/11/2016 27/10/2016 6 02/11/2021 Book - Standard loan

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