MARC details
000 -LEADER |
fixed length control field |
01446cam a2200493 4500 |
001 - CONTROL NUMBER |
control field |
u15319 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
211102s2000 000 0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0273684566 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wong, Veronica |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Saunders, John |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
245 0# - TITLE STATEMENT |
Title |
Principles of marketing |
250 ## - EDITION STATEMENT |
Edition statement |
4th International ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
Financial Times Prentice Hall, |
Date of publication, distribution, etc |
2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxiv, 954p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing strategies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic plans |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing plans |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behaviour |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertisements |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Promotion |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Public relations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
International marketing strategies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Global marketing strategies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing strategies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing techniques |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Retail marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Wholesale marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market analysis |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market competition |
365 ## - TRADE PRICE |
Price type code |
£39.99 |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM |
Focus term |
Retail trades + marketing |
657 ## - INDEX TERM--FUNCTION |
Function |
Marketing |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
Main curriculum objective |
Marketing |