Writing advertising copy: how to write winning copy that boosts response rates and gets results (Record no. 67821)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00797cam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | u9374 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2002 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0953985636 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brooks, Pamela |
| 245 0# - TITLE STATEMENT | |
| Title | Writing advertising copy: how to write winning copy that boosts response rates and gets results |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hayling Island : |
| Name of publisher, distributor, etc | Rowmark, |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 102p. |
| 440 0# - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Easy Step by Step Guide |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This guide shows you how to copy write to get results, as it is the art ofknowing what you want to say, who you want to say it to, where to say it and how to say it so that your audience responds to you |
| 365 ## - TRADE PRICE | |
| Price type code | £9.99 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| -- | Advertising |
| -- | 330835 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loans | CAFRE Enniskillen Library | CAFRE Enniskillen Library | Shelf 29 | 20/09/2010 | 2 | 659.1 ROW | 176459 | 28/04/2015 | 28/04/2015 | 1 | 02/11/2021 | Book - Standard loan |