Marketing communications: an integrated approach (Record no. 67716)

MARC details
000 -LEADER
fixed length control field 00543cam a2200217 4500
001 - CONTROL NUMBER
control field u8369
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211102s1998 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749426993
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.122
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
245 0# - TITLE STATEMENT
Title Marketing communications: an integrated approach
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 1998
300 ## - PHYSICAL DESCRIPTION
Extent 602p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communications
655 ## - INDEX TERM--GENRE/FORM
-- Marketing
-- 330678
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date checked out
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 02/03/2006   HF5415.122 SMI 148869 02/11/2021 1 02/11/2021 Book - Standard loan  
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 11/10/2010 4 HF5415.122 SMI 191329 25/05/2023 2 02/11/2021 Book - Standard loan 06/04/2023

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