Marketing communications: an integrated approach (Record no. 67716)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00543cam a2200217 4500 |
001 - CONTROL NUMBER | |
control field | u8369 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211102s1998 000 0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0749426993 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.122 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Smith, P. R. |
245 0# - TITLE STATEMENT | |
Title | Marketing communications: an integrated approach |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London : |
Name of publisher, distributor, etc | Kogan Page, |
Date of publication, distribution, etc | 1998 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 602p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communications |
655 ## - INDEX TERM--GENRE/FORM | |
-- | Marketing |
-- | 330678 |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
Main curriculum objective | Marketing |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 02/03/2006 | HF5415.122 SMI | 148869 | 02/11/2021 | 1 | 02/11/2021 | Book - Standard loan | |||
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 11/10/2010 | 4 | HF5415.122 SMI | 191329 | 25/05/2023 | 2 | 02/11/2021 | Book - Standard loan | 06/04/2023 |