Essentials of marketing research (Record no. 67345)

MARC details
000 -LEADER
fixed length control field 00550cam a2200217 4500
001 - CONTROL NUMBER
control field u5104
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211102s1999 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471170682
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Day, George S.
245 0# - TITLE STATEMENT
Title Essentials of marketing research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester :
Name of publisher, distributor, etc John Wiley,
Date of publication, distribution, etc 1999
300 ## - PHYSICAL DESCRIPTION
Extent 623p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market research
365 ## - TRADE PRICE
Price type code £24.50
655 ## - INDEX TERM--GENRE/FORM
-- Market research
-- 330868
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loans CAFRE Enniskillen Library CAFRE Enniskillen Library Shelf 29 22/09/2010   658.83 KUM 176509 29/10/2010 29/10/2010 1 02/11/2021 Book - Standard loan

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