MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02252pam a22003611i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
019117245 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220616162636.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180903s2019 enk o 000|0|eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB8K4306 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780749497712 (hbk.) : |
| Terms of availability |
£45.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780749483098 (pbk.) : |
| Terms of availability |
£14.99 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
EpubKoganPage8405 |
| Source of stock number/acquisition |
Ingram Content Group |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| Description conventions |
rda |
| -- |
pn |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bailey, Simon, |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Milligan, Andy |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Myths of branding : |
| Remainder of title |
a brand is just a logo, and other popular misconceptions |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
KoganPage, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
244p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Business myths |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brands |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter - 01: Myth 1 - Brands are Just a Way of Charging You More for the Same Product; Chapter - 02: Myth 2 - Once Lost, Brand Trust Can Never be Rebuilt; Chapter - 03: Myth 3 - A Good Brand Can Prop Up a Bad Business; Chapter - 04: Myth 4 - Technology is Diminishing the Power of Brands; Chapter - 05: Myth 5 - Branding is Just About Identity; Chapter - 06: Myth 6 - Brands Don’t Have Any Real Economic Value; Chapter - 07: Myth 7 - There is No Such Thing as Brand Loyalty; Chapter - 08: Myth 8 - The Customer is Always Right; Chapter - 09: Myth 9 – It Takes Large Resources and Years of Effort to Build a Global Brand; Chapter - 10: Myth 10 - A Brand is 'Owned' by the Marketing Department; Chapter - 11: Myth 11 - Brand Purpose is About Effective Corporate Social Responsibility; Chapter - 12: Myth 12 - Customers are Seeking a Conversation with your Brand; Chapter - 13: Myth 13 - There are No Real Tools to Help you Manage your Brand; Chapter - 14: Myth 14 - In Certain Businesses, Brands Really Don’t Matter; Chapter - 15: Myth 15 - Branding has Nothing to Do With the Customer Experience; Chapter - 16: Myth 16 - Branding is All About the Product |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version : |
| International Standard Book Number |
9780749497712 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| Location |
British Library |
| Sublocation or collection |
HMNTS |
| Shelving location |
DRT |
| Shelving control number |
ELD.DS.375531 |
| 859 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
ebook |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
ELD.DS.375531 |
