Principles of marketing (Record no. 124207)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703cam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | u147444 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200612n2020 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292341200 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 245 1# - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow: |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 736p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.vlebooks.com/vleweb/product/openreader?id=NICivilSrv&isbn=9781292341200">http://www.vlebooks.com/vleweb/product/openreader?id=NICivilSrv&isbn=9781292341200</a> |
| Public note | Click here |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing plans |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Other/Generic Classification Scheme | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | ONLINE | 12/06/2020 | EBOOK | 147444-1001 | 02/11/2021 | 1 | 02/11/2021 | EBOOK |