Strategic Management: creating value in a turbulent world

Fitzroy, Peter Hulbert, James

Strategic Management: creating value in a turbulent world - John Wiley & Sons, 2004

Emphasizes the importance of developing strategies for dealing with both incremental and discontinuous change, and the consequent need for continual organizational renewal; Addresses the importance of a firm's intangible assets, including competences

0470857315


Strategic management
Business strategies
Strategic plans
Management skills
Performance measurement

HD30.28

Powered by Koha