Essentials of marketing
Brassington, Frances Pettitt, Stephen
Essentials of marketing - 3rd ed. - Harlow: Pearson Education, 2013 - 608p.
9780273727644
Marketing
Market research
Marketing strategies
Marketing plans
Consumer behaviour
Communications
Advertising
Promotion
HF5415
Essentials of marketing - 3rd ed. - Harlow: Pearson Education, 2013 - 608p.
9780273727644
Marketing
Market research
Marketing strategies
Marketing plans
Consumer behaviour
Communications
Advertising
Promotion
HF5415