| 000 | 00702cam a2200181 4500 | ||
|---|---|---|---|
| 001 | u64722 | ||
| 003 | SIRSI | ||
| 008 | 211102s2001 000 0 | ||
| 020 | _a0273651501 | ||
| 050 | _aHF5415 | ||
| 100 |
_aDoyle, Peter _9279828 |
||
| 245 | _aMarketing management and strategy | ||
| 250 | _a3rd ed. | ||
| 260 |
_bFinancial Times Prentice Hall, _c2001 |
||
| 500 | _aManagement - objectives and tasks; the customer-led business; segmentation, positioning and the marketing mix; strategic market planning; market dynamics and competitive strategy; building successful brands; innovation and new product development; pr | ||
| 650 |
_aMarketing _9329727 |
||
| 654 | _aRetail trades + marketing | ||
| 999 |
_c84479 _d84479 |
||