000 | 00513cam a2200193 4500 | ||
---|---|---|---|
001 | u54957 | ||
003 | SIRSI | ||
008 | 211102s1998 000 0 | ||
020 | _a0133712532 | ||
050 | _aHF5415 | ||
100 | 1 |
_aHooley, Graham J. _9285145 |
|
100 | 1 |
_aSaunders, John A. _9308924 |
|
100 | 1 |
_aPiercy, Nigel _9294125 |
|
245 | _aMarketing strategy and competitive positioning | ||
250 | _a2nd ed. | ||
260 |
_aLondon: _bPrentice Hall, _c1998 |
||
300 | _axiii,482p. | ||
650 |
_aMarketing _9329727 |
||
999 |
_c79659 _d79659 |