000 00513cam a2200193 4500
001 u54957
003 SIRSI
008 211102s1998 000 0
020 _a0133712532
050 _aHF5415
100 1 _aHooley, Graham J.
_9285145
100 1 _aSaunders, John A.
_9308924
100 1 _aPiercy, Nigel
_9294125
245 _aMarketing strategy and competitive positioning
250 _a2nd ed.
260 _aLondon:
_bPrentice Hall,
_c1998
300 _axiii,482p.
650 _aMarketing
_9329727
999 _c79659
_d79659