000			01595cam a2200253 4500
001			u13
003			SIRSI
008			211102s2005 000 0
020			_a1405821701
041			_aeng
050			_aHB171
082			_a
100			_aSloman, John _9297622
245	0	4	_aThe economic environment of business
260			_aHarlow: _bFinancial Times Prentice Hall, _c2005
300			_a325p.
365			_a£33.99
501			_aIncludes CD ROM
505			_aPREFACE PART A: INTRODUCTION1. Economics and the business environment PART B: MARKETS, DEMAND AND SUPPLY2. The working of competitive markets3. Demand and the consumer4. Supply decisions in a perfectly competitive market PART C: THE MICROeconomic environment of business5. Pricing and output decisions in imperfectly competitive markets6. Business growth and strategy7. Labour and employment8. Government, the firm and the market PART D: THE MACROeconomic environment of business9. The economy and business activity10. Government macroeconomic policy PART E: THE GLOBAL BUSINESS ENVIRONMENT11. The global context of business12. Multinational corporations and business strategy in a global economy
520			_aIntroduces the essential principles of economics, all from the perspective of business. It also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics.
650			_aEconomics _9329552
650			_aBusiness and commerce _9329442
655			_aMicroeconomics _9330652
999			_c66764 _d66764