000 00813cam a2200289 4500
001 u131109
003 SIRSI
008 000000n2012 000 0 eng u
020 _a9781408044070
050 _aHF1416
100 1 _aDoole, Isobel
_9279685
100 1 _aLowe, Robin
_9288899
245 1 _aInternational marketing strategy:
_banalysis, development and implementation
250 _a6th ed.
260 _aAndover:
_bCengage Learning,
_c2012
300 _a440p.
650 _aMarketing
_9329727
999 _c118035
_d118035
650 _aBrands
_9333134
650 _aCommunication
_9329484
650 _aCompetition
650 _aCulture
_9329512
650 _aDirect marketing
_9333659
650 _aExporting
_9335919
650 _aSourcing
_9335920
650 _aProduct development
_9330203
650 _aPricing
_9333486