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Strategic marketing: planning and control by Drummond, Graeme | Ensor, John. Language: English Publication details: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: CAFRE Loughry Library (2) . Location(s): Call number: HF 5415 DRU.
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Marketing: A case study approach by Stokes, David. Edition: 2nd ed.Publication details: London : Continuum, 1994Availability: Items available for loan: CAFRE Enniskillen Library (1) . Location(s): Call number: 658.8 STO.
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Marketing: concepts and strategies by Dibb, Sally. Edition: 4th ed.Publication details: Houghton Mifflin, 2001Availability: Items available for loan: CAFRE Loughry Library (1) , CAFRE Enniskillen Library (5) . Location(s): Call number: HF5415 DIB, Call number: 658.8 DIB.
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International marketing: strategy and theory by Onkvisit, Sak | Shaw, John J. Edition: 5th ed.Publication details: London: Routledge, 2009Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF1416 ONK.
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Marketing by Mercer, David. Publication details: 1996Availability: Items available for loan: CAFRE Loughry Library (3) . Location(s): Call number: HF5415 MER.
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CIM marketing customer interface by Chartered Institute of Marketing. Publication details: RRC BusinessTraining, 2002Availability: Items available for reference: CAFRE Loughry Library Not for loan (1) . Location(s): Call number: HF5415 CIM.
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Marketing pocket book 2004 Publication details: World Advertising Research Center Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Reference Call number: HD9000 REF.
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Marketing plans that work by McDonald, Malcolm | Keegan, Warren J. Edition: 2nd ed.Language: English Publication details: Woburn, USA : Butterworth-Heinemann, 2001Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 MCD.
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Marketing: concepts and strategies by Dibb, Sally | Simkin, Lyndon | Pride, William P | Ferrell, O. C. Edition: 2nd EuropeanLanguage: English Publication details: Tunbridge Wells : Houghton Mifflin, 1994Availability: Items available for loan: CAFRE Enniskillen Library (1) . Location(s): Call number: 658.8 DIB.
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Guide to the effective business plan by Lane, Michael. Series: Easyway GuidesEdition: 2nd ed.Language: English Publication details: London : Easyway Guides, 2002Availability: Items available for loan: CAFRE Greenmount Library (2) . Location(s): Call number: 658.401 LAN.
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Marketing: the retro revolution by Brown, Stephen. Language: English Publication details: London : Sage Publications Inc., 2001Availability: Items available for loan: CAFRE Enniskillen Library (1) . Location(s): Call number: 658.8 BRO.
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Marketing management and strategy by Doyle, Peter. Edition: 2nd ed.Language: English Publication details: Hemel Hempstead : Prentice-Hall, 1998Availability: Items available for loan: CAFRE Loughry Library (2) . Location(s): Call number: HF5415 DOY.
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Advertising: a framework by Lane, W. Ronald | Russell, J. Thomas. Language: English Publication details: Hemel Hempstead : Prentice-Hall, 2000Availability: Items available for loan: CAFRE Enniskillen Library (1) . Location(s): Call number: 659.1 LAN.
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Marketing plans: how to prepare them how to use them by McDonald, Malcolm. Edition: 3rd ed.Language: English Publication details: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: CAFRE Loughry Library (1) , CAFRE Greenmount Library (1) . Location(s): Call number: HF5415 MCD/ STO PBX, Call number: 658.802 MCD.
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Essentials of marketing : Text and cases by Lancaster, Geoff | Massingham, Lester. Edition: 3rd ed.Language: English Publication details: Maidenhead : McGraw-Hill, 1999Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 LAN.
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