Your search returned 60 results.

Simply better: winning and keeping customers by delivering what matters most

by Barwise, Patrick | Meehan, Sean.

Language: English Publication details: Boston : Harvard Business School Press, 2004Availability: Items available for loan: CAFRE Loughry Library (2) . Location(s): Call number: HF5415.3 BAR.

Ten deadly marketing sins: signs and solutions

by Kotler, Philip.

Language: English Publication details: Chichester: John Wiley, 2004Availability: Items available for loan: CAFRE Loughry Library (1) , CAFRE Enniskillen Library (2) . Location(s): Call number: HF5415 KOT, Call number: 658.8 KOT.

Adding value : brands and marketing in food and drink

by Jones, Geoffrey [editor] | Morgan, Nicholas J [editor].

Publication details: Routledge, 1994Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 ADD.

Scotland means quality: a single quality mark for Scottish food and drink products. A report by the Scottish Food Strategy Group [Summary]

by Scottish Food Strategy Group.

Publication details: Scottish Office, 1993Availability: Items available for loan: Dundonald House Library (1) . Location(s): Call number: 380.141 SCO/PAM.

Brand valuation: understanding, exploiting and communicating brand values

by Haigh, David.

Publication details: Financial Times Management, 1998Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5429 FIN FT REPORTS.

Brand valuation: reference documents

Publication details: Financial Times Management, 1997Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5429 FIN FT REPORTS.

Brand power

by Stobart, Paul.

Publication details: Basingstoke: Macmillan, 1994Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 STO.

Brand strategies in the information age: the rise of new marketing

by Mitchell, Alan.

Publication details: Financial Times, 1997Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5429 FIN FT REPORTS.

Marketing: principles and practice

by Adcock, Dennis | Halborg, Al.

Edition: 4th ed.Publication details: Harlow : Financial Times Prentice Hall, 2001Availability: Items available for loan: CAFRE Greenmount Library (2) . Location(s): Reference Call number: 658.8 ADC/REF.

Big brands big trouble: lessons learned the hard way

by Trout, Jack.

Publication details: John Wiley & Sons, 2001Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 TRO.

Clicks, bricks and brands: the marriage of online and offline business

by Lindstrom, Martin.

Publication details: Kogan Page, 2001Availability: Items available for loan: CAFRE Loughry Library (4) . Location(s): Call number: HF5429 LIN.

Concepting: creating successful brands in a communication-oriented era

by Rijkenberg, Jan.

Publication details: World Advertising Research Center, 2001Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5429 RIJ.

Managing reputation in cyberspace

by Phillips, David.

Publication details: Hawksmere, 1999Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415.1265 PHI.

Romancing the customer: maximizing brand value through powerful relationship management

by Temporal, Paul | Trott, Martin.

Publication details: John Wiley & Sons, 2001Availability: Items available for loan: CAFRE Loughry Library (2) . Location(s): Call number: HF5415.5 TEM.

Creating a company for customers: how to build and lead a market-driven organization

by McDonald, Malcolm | Christopher, Martin.

Publication details: Financial Times Prentice Hall, 2001Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415.5 MCD.

Packaging and brand

by Cox, Graham.

Publication details: PIRA International, 2002Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: TP373 COX/PAM.

Customer satisfaction

by Adebanjo, Dotun.

Publication details: Leatherhead Food Research Association, 2002Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415.5 ADE.

Marketing a new product through a trade show

by Maguire, Conor.

Publication details: Antrim : Greenmount Campus CAFRE, 2003Availability: Items available for loan: CAFRE Greenmount Library (1) . Location(s): Call number: INVESTIGATIVE REPORT.

Logos, letterheads and business cards: design for profit

by Morgan, Conway Lloyd.

Publication details: Hove : Rotovision, 2003Availability: Not available: Checked out (1).

Creating breakthrough products: innovation from product planning to program approval

by Cagan, Jonathon | Vogel, Craig M.

Publication details: Financial Times Prentice Hall, 2002Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415.153 CAG.

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