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Marketing: concepts and strategies by Language: English
Publication details: Boston: Houghton Mifflin, 2006
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 DIB. CAFRE Loughry Library (2)Location, call number: HF5415 DIB, ...

Marketing plans: how to prepare them, how to use them by
Edition: 6th ed.
Publication details: Oxford: Elsevier, 2007
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 MCD.

Marketing strategy and management by
Edition: 4th ed.
Language: English
Publication details: Basingstoke: Palgrave Macmillan, 2007
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 BAK.

Connected marketing: the viral, buzz and word of mouth by
Publication details: London: Butterworth-Heinemann, 2006
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KIR, ...

Principles of marketing by
Edition: 13th ed.
Publication details: New Jersey: Prentice Hall, 2009
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 KOT.

Principles of marketing by
Edition: 5th European Ed.
Publication details: Harlow: Financial Times Prentice Hall, 2008
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KOT, ...

International marketing by
Edition: 2nd Ed.
Publication details: Maidenhead: McGraw-Hill, 2006
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF1416 GHA, ...

Retail marketing management by
Edition: 2nd Ed.
Publication details: Harlow: Financial Times/ Prentice Hall, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 GIL.

Handbook of developments in consumer behaviour by
Publication details: Cheltenham: Edward Elgar, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 WEL.

Fusion: the new way of marketing by
Publication details: St Albans, Herts.: Ecademy Press, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 TAY.

Fundamentals of retailing and shopper marketing by
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5429 HIL, ...

Essentials of marketing by
Edition: 3rd ed.
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BRA.

Waking the giant: revitalising the mature brand by
Publication details: Milton, Qld.: Wiley, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 STE.

Principles of marketing by
Edition: 6th European ed.
Publication details: Harlow: Pearson Education Ltd, 2013
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 KOT.

International marketing by
Edition: 4th Ed.
Publication details: Maidenhead: McGraw-Hill, 2014
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF1416 GHA.

Principles of marketing by
Edition: 18th ed.
Publication details: Harlow: Pearson Education, 2020
Online access:
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

Principles of marketing by
Edition: 8th ed.
Publication details: Harlow: Pearson Education, 2020
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 KOT.

Principles of marketing by
Edition: 16th ed.
Publication details: Harlow: Pearson Education Limited, 2016
Availability: Not available: CAFRE Loughry Library: Checked out (2).

Principles of marketing by
Edition: 7th European ed.
Publication details: Upper Saddle River: Pearson Education Ltd., 2016
Online access:
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: ONLINE EBOOK.

International marketing by
Edition: 16th ed.
Publication details: Maidenhead: McGraw-Hill, 2013
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 CAT.

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