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Up close and personal: customer relationship marketing @ work by
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

Loyalty.Com; Customer Relationship Management in the New Era of Internet Marketing by
Publication details: McGraw-Hill, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 NEW.

Marketing communications strategy by Series: CIM Practice and Revision Kit ; Diploma paper 9
Publication details: BPP Publishing, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.123 CIM - STORE PBX.

Customer relationship management: The business case for CRM by
Publication details: Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 RYA.

International marketing strategy: parts a and b by
Publication details: RRC BusinessTraining, 2002
Availability: Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 CIM.

Retail marketing by
Edition: 2nd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (8)Location, call number: HF5429 MCG, ... Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5429 MCG/REF.

Organization theory and design by
Edition: 7th ed.
Publication details: South-Western, 2001
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: 658.4 DAF, ...

Christmas shop : its role in increasing cash flow during the year by
Publication details: Antrim : Greenmount Campus CAFRE, 2003
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: INVESTIGATIVE REPORT.

Marketing a new product through a trade show by
Publication details: Antrim : Greenmount Campus CAFRE, 2003
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: INVESTIGATIVE REPORT.

Strategic management: concepts and cases by
Edition: 13th International ed.
Publication details: McGraw-Hill, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 THO.

Strategy in practice by
Publication details: Harlow: Prentice-Hall, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 BOW.

Business in context: an introduction to business and it's environment by
Edition: 3rd ed.
Publication details: Thomson Learning, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5351 NEE.

Business-to-Business Marketing: Strategies and Implementation by
Publication details: Palgrave MacMillan, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MIC.

DARD business strategy 2003 by
Publication details: Belfast: Department of Agriculture and Rural Development (DARD), 2003
Online access:
Availability: Items available for loan: Dundonald House Library (2)Location, call number: DANI PUBLICATIONS SECTION, ...

Strategic management and business policy by
Publication details: New Jersey : Prentice-Hall, 2003
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HD30.28 WHE, ...

International marketing strategy 2003 - 2004 by Series: CIM Postgraduate Diploma in Marketing
Publication details: Butterworth-Heinemann, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CAR - STORE PBX.

Marketing in the Digital Age by
Edition: 2nd ed.
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 OCO.

Total relationship marketing by
Edition: 2nd ed.
Publication details: Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GUM.

Relationship marketing: creating stakeholder value by
Publication details: Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CHR.

Successful business growth in a week by
Publication details: Hodder & Stoughton, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5351 MAY.

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