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Corporate strategic communication : a general social and economic theory by
Publication details: London: Palgrave Macmillan Education, 2017
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: BF637.C45 STA.

Marketing plans: how to prepare them, how to profit from them by
Edition: 8th ed.
Publication details: Chichester: Wiley-Blackwell, 2016
Online access:
Availability: Items available for loan: CAFRE Enniskillen Library (3)Location, call number: Shelf 29 658 MCD, ... CAFRE Greenmount Library (1)Location, call number: ONLINE EBOOK.

Principles of marketing by
Edition: 7th European ed.
Publication details: Upper Saddle River: Pearson Education Ltd., 2016
Online access:
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: ONLINE EBOOK.

The business side of UK floristry: a guide to the business aspects of retail floristry by
Publication details: Alan Peck Publishing, 2017
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 745.92068 PEC. Items available for reference: CAFRE Greenmount Library: Not for loan (1)Location, call number: Reference 745.92068 PEC/REF. Not available: CAFRE Greenmount Library: Checked out (1).

Global logistics: new directions in supply chain management by
Edition: 8th ed.
Publication details: London Kogan Page, 2021
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.7 SWE.

Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns by
Edition: 5th ed.
Publication details: London: Kogan Page, 2021
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.872 RYA. CAFRE Loughry Library (5)Location, call number: HF5415.1265 RYA, ...

Transformative strategies : strategic thinking in the age of globalization, disruption, collaboration and responsibility by Publisher: Abingdon, Oxon : Routledge, 2021
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 TJE.

Marketing : an introduction by
Edition: 15th ed,
Publication details: Harlow: Pearson Education Limited, 2022
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 KOT. CAFRE Loughry Library (2)Location, call number: EBOOK, ...

Management and organisational behaviour by
Edition: 13th ed.
Publication details: Harlow: Pearson Education, 2023
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.4 MUL. Lanyon Plaza Library (1)Location, call number: EBOOK. Not available: CAFRE Loughry Library: Checked out (1).

Essentials of Entrepreneurship and Small Business Management by
Edition: 5th ed.
Publication details: Pearson Education, 2008
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 32 658.022 ZIM, ...

International marketing by
Edition: 16th ed.
Publication details: Maidenhead: McGraw-Hill, 2013
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 CAT.

Business in context: an introduction to business and it's environment by
Edition: 8th ed.
Publication details: Andover: Cengage Learning, 2023
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5351 NEE.

Digital business strategy : how to design, build and future-proof a business in the digital age by Publisher: Boston : De Gruyter, 2023
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

Business essentials by
Edition: 13th ed.
Publication details: Harlow: Pearson, 2023
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 650 EBE.

Digital marketing strategy : create strategy, put it into practice, sell more by Publisher: Cheltenham: Edward Elgar Publishing, 2023
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: ONLINE EBOOK, ...

Exploring strategy: text and cases by
Edition: 13th ed.
Publication details: Harlow: Pearson Education, 2023
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.4012 JOH. CAFRE Loughry Library (1)Location, call number: HD30.28 JOH.

Essential of marketing: theory and practice for a marketing career by
Publication details: Abingdon: Routledge, 2023
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 BRO.

Marketing communications : integrating online and offline, customer engagement and digital technologies by
Edition: 8th ed.
Publication details: London: Kogan Page, 2024
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.87 SMI.

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