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Simply better: winning and keeping customers by delivering what matters most by Language: English
Publication details: Boston : Harvard Business School Press, 2004
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.3 BAR, ...

Ten deadly marketing sins: signs and solutions by Language: English
Publication details: Chichester: John Wiley, 2004
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 KOT, ... CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

Adding value : brands and marketing in food and drink by
Publication details: Routledge, 1994
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 ADD.

Scotland means quality: a single quality mark for Scottish food and drink products. A report by the Scottish Food Strategy Group [Summary] by
Publication details: Scottish Office, 1993
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 380.141 SCO/PAM.

Brand valuation: understanding, exploiting and communicating brand values by
Publication details: Financial Times Management, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 FIN FT REPORTS.

Brand valuation: reference documents
Publication details: Financial Times Management, 1997
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 FIN FT REPORTS.

Brand power by
Publication details: Basingstoke: Macmillan, 1994
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 STO.

Brand strategies in the information age: the rise of new marketing by
Publication details: Financial Times, 1997
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 FIN FT REPORTS.

Marketing: principles and practice by
Edition: 4th ed.
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: Reference 658.8 ADC/REF, ...

Big brands big trouble: lessons learned the hard way by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 TRO.

Clicks, bricks and brands: the marriage of online and offline business by
Publication details: Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (4)Location, call number: HF5429 LIN, ...

Concepting: creating successful brands in a communication-oriented era by
Publication details: World Advertising Research Center, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 RIJ.

Managing reputation in cyberspace by
Publication details: Hawksmere, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 PHI.

Romancing the customer: maximizing brand value through powerful relationship management by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.5 TEM, ...

Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

Packaging and brand by
Publication details: PIRA International, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: TP373 COX/PAM.

Customer satisfaction by
Publication details: Leatherhead Food Research Association, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 ADE.

Marketing a new product through a trade show by
Publication details: Antrim : Greenmount Campus CAFRE, 2003
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: INVESTIGATIVE REPORT.

Logos, letterheads and business cards: design for profit by
Publication details: Hove : Rotovision, 2003
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 741.67 MOR.

Creating breakthrough products: innovation from product planning to program approval by
Publication details: Financial Times Prentice Hall, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.153 CAG.

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