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Marketing plans that work by McDonald, Malcolm | Keegan, Warren J. Edition: 2nd ed.Language: English Publication details: Woburn, USA : Butterworth-Heinemann, 2001Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 MCD.
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Marketing management and strategy by Doyle, Peter. Edition: 2nd ed.Language: English Publication details: Hemel Hempstead : Prentice-Hall, 1998Availability: Items available for loan: CAFRE Loughry Library (2) . Location(s): Call number: HF5415 DOY.
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Scoring points: how Tesco is winning customer loyalty by Humby, Clive | Hunt, Terry | Phillips, Tim. Language: English Publication details: London : Kogan Page, 2003Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5429 HUM.
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Marketing plans: how to prepare them how to use them by McDonald, Malcolm. Edition: 3rd ed.Language: English Publication details: Oxford : Butterworth-Heinemann, 1995Availability: Items available for loan: CAFRE Loughry Library (1) , CAFRE Greenmount Library (1) . Location(s): Call number: HF5415 MCD/ STO PBX, Call number: 658.802 MCD.
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Essentials of marketing : Text and cases by Lancaster, Geoff | Massingham, Lester. Edition: 3rd ed.Language: English Publication details: Maidenhead : McGraw-Hill, 1999Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 LAN.
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Principles and practice of marketing by Jobber, David. Edition: 2nd ed.Language: English Publication details: Maidenhead : McGraw-Hill, 1998Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 JOB.
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Ten deadly marketing sins: signs and solutions by Kotler, Philip. Language: English Publication details: Chichester: John Wiley, 2004Availability: Items available for loan: CAFRE Loughry Library (1) , CAFRE Enniskillen Library (2) . Location(s): Call number: HF5415 KOT, Call number: 658.8 KOT.
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The complete idiot's guide to e-commerce UK by Salter, Brian | Langford-Wood, Naomi. Language: English Publication details: Hemel Hempstead : Prentice-Hall, 2000Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415.1265 SAL.
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Marketing plans: how to prepare them, how to use them by McDonald, Malcolm. Edition: 4th ed.Language: English Publication details: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 MCD/ STO PBX.
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e-Commerce: doing business electronically by Lubbock, Mark | Krosch, Louise. Language: English Publication details: London : The Stationery Office, 2000Availability: Items available for loan: CAFRE Loughry Library (2) , Lanyon Plaza Library (1) . Location(s): Call number: HF5415.1265, Call number: KN 285.4 LUB.
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Marketing communications: an integrated approach by Smith, P. R. Edition: 2nd ed.Language: English Publication details: London : Kogan Page, 1998Availability: Items available for loan: CAFRE Loughry Library (2) . Location(s): Call number: HF5415.122 SMI.
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Principles of marketing by Kotler, Philip | Armstrong, Gary | Saunders, John | Wong, Veronica. Edition: 2nd ed.Language: English Publication details: Hemel Hempstead : Prentice-Hall, 1999Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 KOT/ STO PBX.
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Marketing management by Kotler, Philip. Language: English Publication details: Hemel Hempstead : Prentice-Hall, 2000Availability: Items available for reference: CAFRE Loughry Library Not for loan (1) . Location(s): Call number: HF5415 KOT/REF.
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Business: the ultimate resource Language: English Publication details: London : Bloomsbury, 2002Availability: Items available for loan: CAFRE Loughry Library (5) , CAFRE Enniskillen Library (1) . Location(s): Call number: HF5351 BUS, Call number: 658 BUS.
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Marketing: concepts and strategies : Third European edition by Dibb, Sally | Simkin, Lyndon | Pride, William M | Ferrell, O. C. Edition: 3rd ed.Language: English Publication details: Tunbridge Wells : Houghton Mifflin, 1997Availability: Items available for reference: CAFRE Loughry Library Not for loan (1) . Location(s): Call number: HF5415 DIB/REF.
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Strategic marketing: planning and control by Drummond, Graeme | Ensor, John. Language: English Publication details: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: CAFRE Loughry Library (2) . Location(s): Call number: HF 5415 DRU.
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Marketing plans: how to prepare them, how to use them by McDonald, Malcolm. Edition: 5th ed.Language: English Publication details: Oxford : Butterworth-Heinemann, 2002Availability: Items available for loan: CAFRE Greenmount Library (3) , CAFRE Loughry Library (4) . Location(s): Call number: 658.802 MCD, Call number: HF5415 MCD.
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Essentials of marketing: text and cases by Lancaster, Geoff | Massingham, Lester. Edition: 2nd ed.Language: English Publication details: Maidenhead : McGraw-Hill, 1993Availability: Items available for loan: CAFRE Loughry Library (2) . Location(s): Call number: HF5415 LAN.
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