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How to market your library service effectively by Series: Aslib Know How Series
Edition: 2nd ed.
Language: English
Publication details: London : Aslib, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: Reference 021.7 COO/REF.

Principles of marketing by
Edition: 2nd ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOT/ STO PBX.

Up close and personal: customer relationship marketing @ work by
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

Loyalty.Com; Customer Relationship Management in the New Era of Internet Marketing by
Publication details: McGraw-Hill, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 NEW.

Retail marketing by
Edition: 2nd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (8)Location, call number: HF5429 MCG, ... Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5429 MCG/REF.

Successful marketing on a shoestring by
Publication details: Lancashire : Gregory-Jones Marketing Communications, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 JON/PAM.

Market-led strategic change: making marketing happen in your organization by
Publication details: Thorsons, 1991
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 PIE.

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